My blogging strategy goes against the advice of most experts.
A blog should stick to one topic and target one audience, right? As Blog Expert Jonathan Milligan puts it, you first need to decide who you want to help and how to help them. Focus is key.
But, as you might have noticed, I’m doing the exact opposite here. My current strategy is to tackle the big field of learning from all possible angles.
Learning is my passion, and I want to explore all its facets. In other words, I want to look at it through the eyes of
- a knowledge worker
- a manager
- a teacher
- a student
- a parent
- a child
- a psychologist
- a biologist
- an economist
- an anthropologist
With my Liberal Arts education, I’m a generalist by trade, and there are clear advantages to that.
First, it’s easier for generalists to be creative. Knowing a little about a lot provides us with a big picture and enables us to draw more connections. In this interconnected world, some even say the future belongs to generalists.
Also, according to a study that analyzed more than 80 000 forecasters, generalists are able to predict the future more accurately than specialists. That’s because specialists are often prisoners of their single perspective. In an unpredictable world like ours, the generalist may again have an edge here.
That being said, you can’t afford not to be a specialist either. For obvious reasons. When you have a problem, do you go see an expert or a jack-of-all-trades?
So where does this leave me?
My strategy is to continue exploring as many aspects of learning as possible till I’ve published 100 posts. This will give me a better grasp of this massive topic and enable me to test my options before I start narrowing them down.
Then I’ll select one specific area and drill down through it. I’m already pretty sure of the direction I’ll take, but I‘d rather carry on with my exploration before revealing anything here.
What’s the lesson for peak learners?
You’ve got to find the right balance between being a generalist and a specialist. After becoming an expert at something, you’ll see how your generalist skills will really grow in value.
The question is how to go about this. Some, like Marketing Strategist Dorie Clark, recommend mastering a niche first and expanding from there. Others, like me, prefer doing it the other way around, that is getting the big picture before picking a lane.
What’s important is to have both.