3 Reasons Why Winning the Attention War Is Vital for Peak Learners

how to optimize attention span

The great deep-thinking blogger Cal Newport thinks he’s tough because he’s not on Facebook ;-). Get this, I don’t even have a cellphone or smartphone. I’m not saying never, but I can’t afford that thing just yet. It consumes too much attention.

For knowledge workers, attention is the most vital thing in the world.

If you can’t use your processing power (aka attention) strategically, you’ll never grow, professionally and personally.

When it comes to highlighting the upside of exercising your attention muscle, most bloggers point to the increase of general productivity. Obviously, if you can’t focus your attention on your goals, you can kiss them goodbye.

Today let’s go deeper and look at cognitive output. Sustained attention is the power that enables you to think deeply. In other words, elaborate mental operations are impossible if you can’t hold your attention and dismiss distractions.

But why should you care about deep thinking?

For three reasons. Deep thinking produces high value, enhances your learning capacity, and provides profound satisfaction.

Deep thinking is radically different from everyday rule-based thinking that allows you to function in the world and make a living. Only deep thinking can produce creative breakthroughs, paradigm shifts and solutions to complex problems. Simply put, deep thinking will turbo-charge your value (personal intellectual capital).

Deep thinking will also make you a better learner. As Cal explains in many posts, reaching expert level in anything requires deliberate practice, and deep thinking is the ultimate mental deliberate practice. The higher you get in Bloom’s learning taxonomy, the more demanding the cognitive activities become.

Finally, producing great insights and output won’t only advance your career, it will also provide you with a sense of worth. The feeling following fruitful cognitive effort is simply great.

But there’s bad news; most of us are losing the attention war (look at the length of my paragraphs). The average attention span is apparently contracting.

Let me finish with the good news though. You can easily learn to control your attention. Practice going deep on a topic in your head. Uninterrupted. This means every 8 seconds (the current average attention span) you need to make the conscious effort to stay on that topic.

If you can do that for one hour, you’ll hold one of the major keys to peak learning.

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